- Carnegie Mellon University, Tepper School of Business, Assistant Professor of Marketing – July 2018 to Present
- University of Pennsylvania – PhD in Marketing; Dual AM in Statistics – May 2018
- California Institute of Technology – BS in Economics and in Engineering & Applied Science – June 2013
- Mathematical models of consumer behavior, media consumption, bounded rationality, information processing, product search, explainable AI
- Hutchinson, J. Wesley, Joy Lu, and Evan Weingarten (2016), “Visual Attention in Consumer Settings,” In International Handbook of Consumer Psychology, eds. Cathrine Janssen-Boyd and Magdalena Zawisza.
- Colas, Jaron T., and Joy Lu (2017), “Learning Where to Look for High Value Improves Decision Making Asymmetrically,” Frontiers in Psychology 8: 2000.
- Sevilla, Julio, Joy Lu, and Barbara E. Kahn (2019), “Variety-Seeking, Satiation, and Maximizing Enjoyment Over Time,” Journal of Consumer Psychology, 29(1): 89-103.
- Yildirim, Pinar, Yanhao Wei, Christophe van den Bulte, Joy Lu (2020), “Social Network Design for Inducing Effort,” Quantitative Marketing and Economics, 1-37.
- Lu, Joy, Eric T. Bradlow, and J. Wesley Hutchinson, “Testing Theories of Goal Progress in Online Learning,” Journal of Marketing Research: 0022243721991100.
- Lu, Joy, Dokyun Lee, Tae Wan Kim, and David Danks, “Good Explanation for Algorithmic Transparency“
- Lu, Joy, Uma Karmarkar, Vinod Venkatraman, “Planning to Binge: How Consumers Choose to Allocate Media Viewing Time“
- Lu, Joy, Eric T. Bradlow, and J. Wesley Hutchinson, “Multiple Dimensions of Binging: The Hidden Costs and Benefits“
- Lu, Joy, and J. Wesley Hutchinson, “Information Search within a Webpage: Boundedly Rational Models of Eye Movements and Clicks“
Grants and Awards
- Innovative Models for Undergraduate Research (IMUR) Fellow, 2020-2021 ($4,000)
- Carnegie Bosch Institute Research Award, 2020-2021 ($124,113)
- Carnegie Bosch Institute Research Award, 2019-2020 ($116,400)
- Patty and Jay H. Baker PhD Fellowship 2014-2015, 2017 ($10,000)
- Russell Ackoff Doctoral Student Fellowship 2015 ($1,500)
- Mack Institute Grant 2015 ($1,500)
- David M. Grether Prize in Social Science (2013)