Positions
- Assistant Professor of Marketing, Carnegie Mellon University, Tepper School of Business – July 2018 to Present
- Xerox Junior Faculty Chair, Carnegie Mellon University, Tepper School of Business – July 2023 to July 2024
Education
- University of Pennsylvania – PhD in Marketing; Dual AM in Statistics – May 2018
- California Institute of Technology – BS in Economics and in Engineering & Applied Science – June 2013
Research Interests
- Mathematical models of consumer behavior, media consumption, bounded rationality, information processing, product search, explainable AI
Publications
- Hutchinson, J. Wesley, Joy Lu, and Evan Weingarten (2016), “Visual Attention in Consumer Settings,” In International Handbook of Consumer Psychology, eds. Cathrine Janssen-Boyd and Magdalena Zawisza.
- Colas, Jaron T., and Joy Lu (2017), “Learning Where to Look for High Value Improves Decision Making Asymmetrically,” Frontiers in Psychology 8: 2000.
- Sevilla, Julio, Joy Lu, and Barbara E. Kahn (2019), “Variety-Seeking, Satiation, and Maximizing Enjoyment Over Time,” Journal of Consumer Psychology, 29(1): 89-103.
- Yildirim, Pinar, Yanhao Wei, Christophe van den Bulte, Joy Lu (2020), “Social Network Design for Inducing Effort,” Quantitative Marketing and Economics, 1-37.
- Lu, Joy, Eric T. Bradlow, and J. Wesley Hutchinson (2022), “Testing Theories of Goal Progress in Online Learning,” Journal of Marketing Research, 59(1): 35-60.
- Lu, Joy, Uma R. Karmarkar, and Vinod Venkatraman (2024), “Planning-to-Binge: Time Allocation for Future Media Consumption,” Journal of Experimental Psychology: Applied, 30(1): 169-186.
- Fišar, M., Greiner, B., Huber, C., Katok, E., Ozkes, A., and the Management Science Reproducibility Collaboration (2024), “Reproducibility in Management Science,” Management Science, 70 (3), 1343-1356. Note: Member of the Management Science Reproducibility Collaboration.
- Lu, Joy, and J. Wesley Hutchinson (2024), “Information Search within a Webpage: Boundedly Rational Models of Eye Movements and Clicks,” Management Science, 71(3): 1865-1888.
- Lu, Joy, Eric T. Bradlow, and J. Wesley Hutchinson (2024), “More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behaviors,” Journal of Marketing, 88(5): 63-88.
- Lu, Joy, Robert Mislavsky, and Haiyang Yang (2025), “Uncommonly Rare: Consumers Value Rarity in Digital Goods More in Larger Collections,” Journal of the Association for Consumer Research, 10 (2).
Working Papers
- Lu, Joy, Dokyun Lee, Tae Wan Kim, and David Danks, “Good Explanation for Algorithmic Transparency“
- Lu, Joy, Eric T. Bradlow, and J. Wesley Hutchinson, “Multiple Dimensions of Binging: The Hidden Costs and Benefits“
Grants and Awards
- JP Morgan Faculty Research Award, 2023-2024 ($80,000)
- CMU Center for Intelligent Business (CIB) Fellow in GenAI, 2023-2024 ($10,000)
- Winner, Best Conference Paper Award, Society for Business Ethics Conference, 2021
- Finalist, Best Practical Solutions Award, Society for Business Ethics Conference, 2021
- Innovative Models for Undergraduate Research (IMUR) Fellow, 2020-2021 ($4,000)
- Carnegie Bosch Institute Research Award, 2020-2021 ($124,113)
- Carnegie Bosch Institute Research Award, 2019-2020 ($116,400)
- Patty and Jay H. Baker PhD Fellowship 2014-2015, 2017 ($10,000)
- Russell Ackoff Doctoral Student Fellowship 2015 ($1,500)
- Mack Institute Grant 2015 ($1,500)
- David M. Grether Prize in Social Science (2013)