Tong (Joy) Lu

Tong (Joy) Lu

Assistant Professor of Marketing

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Positions

  • Assistant Professor of Marketing, Carnegie Mellon University, Tepper School of Business – July 2018 to Present
  • Xerox Junior Faculty Chair, Carnegie Mellon University, Tepper School of Business – July 2023 to July 2024

Education

  • University of Pennsylvania – PhD in Marketing; Dual AM in Statistics – May 2018
  • California Institute of Technology – BS in Economics and in Engineering & Applied Science – June 2013

Research Interests

  • Mathematical models of consumer behavior, media consumption, bounded rationality, information processing, product search, explainable AI

Publications

Working Papers

Grants and Awards

  • JP Morgan Faculty Research Award, 2023-2024 ($80,000)
  • CMU Center for Intelligent Business (CIB) Fellow in GenAI, 2023-2024 ($10,000)
  • Winner, Best Conference Paper Award, Society for Business Ethics Conference, 2021
  • Finalist, Best Practical Solutions Award, Society for Business Ethics Conference, 2021
  • Innovative Models for Undergraduate Research (IMUR) Fellow, 2020-2021 ($4,000)
  • Carnegie Bosch Institute Research Award, 2020-2021 ($124,113)
  • Carnegie Bosch Institute Research Award, 2019-2020 ($116,400)
  • Patty and Jay H. Baker PhD Fellowship 2014-2015, 2017 ($10,000)
  • Russell Ackoff Doctoral Student Fellowship 2015 ($1,500)
  • Mack Institute Grant 2015 ($1,500)
  • David M. Grether Prize in Social Science (2013)